The 3 Main Reasons Small Business is Ignoring the Internet


	The 3 Main Reasons Small Business is Ignoring the Internet

lori763

8-1-2009 2:02 PM

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tags:

small businesses online, small businesses and the internet

lori763 says:

Small Businesses who ignore establishing an online presence are doing it because of misconceptions that will be perilous to their futures.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/999f7eb2-8420-47a7-8f87-2c26286bf79d/F028EFA1-821F-4F2C-ABF8-945122E35C49/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://groupdialogue.com/2009/07/30/why-is-small-business-ignoring-the-internet/" href="http://groupdialogue.com/2009/07/30/why-is-small-business-ignoring-the-internet/" style="font-size: 11px;">groupdialogue.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://groupdialogue.com/2009/07/30/why-is-small-business-ignoring-the-internet/"><H1><A title="Permanent Link to Why is Small Business Ignoring the Internet?" rel="bookmark" href="http://groupdialogue.com/2009/07/30/why-is-small-business-ignoring-the-internet/">Why is Small Business Ignoring the Internet?</A></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://groupdialogue.com/2009/07/30/why-is-small-business-ignoring-the-internet/"><P><STRONG>Entrepreneurs are crunched for time.</STRONG>  Being an entrepreneur is a 24/7 job, so anything piling more work on top of an already over-stressed owner simply becomes “one more thing” to do “when we get the time.”</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://groupdialogue.com/2009/07/30/why-is-small-business-ignoring-the-internet/"><P><STRONG>Entrepreneurs see SEO as too expensive.</STRONG>  Small businesses often outsource Web page management – if they even <EM>have</EM> a presence on the Net – and have neither the staff nor capital for heavy software investments to track hits and responses. While tracking may not be expensive itself, it’s often seen as such for overloaded entrepreneurs struggling to control costs.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://groupdialogue.com/2009/07/30/why-is-small-business-ignoring-the-internet/"><P><STRONG>Entrepreneurs often lack the tools for effective online marketing. </STRONG> Think of this as “demographic shock.”  A business owner who isn’t a tech-savvy member of the Millennial Generation often qualifies as being “digitally challenged” and frequently feels intimidated by younger techno-geeks.  (Imagine a “Mom and Pop” store being run by <EM>your </EM>mom and pop…)</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/F028EFA1-821F-4F2C-ABF8-945122E35C49/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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