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retail sites and social networkers
snowdwellr
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10-24-2007 12:55 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1141cd57-66e6-400b-aca1-fb009887f547/EFD5D02C-6E35-417C-A286-635915439678/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blog.shareresults.com/?p=553" href="http://blog.shareresults.com/?p=553" style="font-size: 11px;">blog.shareresults.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.shareresults.com/?p=553"><DIV> <P><IMG align="middle" src="http://www.marketingcharts.com/wp-content/uploads/2007/10/comscore-social-networker-retail-categories.jpg" /></p> <P><A href="http://www.marketingcharts.com/" title="http://www.marketingcharts.com/">MarketingCharts.com</A> reports on a comScore Segment Metric study that reports that the top 20% of users of social networking sites (referred to as heavy users) were most likely to visit retail sites to shop for apparel, jewelry/luxury goods, consumer electronics, computer software and hardware, music, tickets, books and movie tickets.</p> <P>Over <STRONG>95% of such heavy social networkers</STRONG> are reported to have an especially high tendency to visit and purchase from such “leisure-oriented” websites.</p> <P>comScore chairman Gian Fulgoni states that social networkers, young adults in particular, tend to make purchases on retail sites and then discuss the brands on the social networking sites.</p> <P>This is extremely useful information for retail affiliates who are looking for the right traffic for their favorite merchants. </p> </DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EFD5D02C-6E35-417C-A286-635915439678/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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