Patterns of blogging success


	Patterns of blogging success

alexpapa

3-31-2008 2:54 AM

151 views

tags:

blogging, business, economics, advertising, vanksen

alexpapa says:

An interesting article of the NY times with a couple of interesting figures on blogging as a business and with some advice for novice bloggers.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b431d3b5-2498-427f-9e3b-f9414c979836/EF0C6CE5-763D-4C52-9430-7FDE4CB5772A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2008/03/20/technology/personaltech/20basics.html?_r=1&oref=slogin" href="http://www.nytimes.com/2008/03/20/technology/personaltech/20basics.html?_r=1&oref=slogin" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/03/20/technology/personaltech/20basics.html?_r=1&oref=slogin"><NYT_HEADLINE _moz-userdefined="" type=" " version="1.0">
So You Want to Be a Blogging Star?
</NYT_HEADLINE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/03/20/technology/personaltech/20basics.html?_r=1&oref=slogin">“Don’t go into blogging to make a living,” Mr. Cuban warned in an e-mail message. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/03/20/technology/personaltech/20basics.html?_r=1&oref=slogin"><SPAN class="bold">Don’t expect to get rich.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/03/20/technology/personaltech/20basics.html?_r=1&oref=slogin">But Philip Kaplan, president for products at AdBrite, cautions that only one in six blogs draws even 500 page views a day. At that pace, you would  make at most $45 a month, even if the site were decked out with full-page ads. Mr. Kaplan estimates only 3 percent of active sites make more than $1,000 a month from advertising.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/03/20/technology/personaltech/20basics.html?_r=1&oref=slogin">Thousands of Uncov readers signed up for a test of Persai’s service. Eventually, even advertisers took notice. “Once I started getting 2,000 to 3,000 page-views per day,” he says, “advertisers started coming to me.” He says advertisers have contacted him directly with offers of  $750 for a month of display ads.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/03/20/technology/personaltech/20basics.html?_r=1&oref=slogin">“There’s a big difference between being flamed on someone else’s blog, and having them come do it in your own home,” Ms. Jardin said.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EF0C6CE5-763D-4C52-9430-7FDE4CB5772A/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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