From the page:
"A Crisis or an Opportunity? What Makes the Difference?

The critical difference is whether you are prepared. If you’re aware of possible developments… if you see changes coming… you can take action and prepare yourself. In a rapidly changing world, new opportunities are emerging everywhere. If you get an advance notice of these possible changes, you can be ready. You can ride these waves of change to benefit your career, your business, your family and your investments."

Why not changing ourselves as well? it seems as if all that will come should not affect us on deep levels, but why?
part of preparation is accepting the changing of human that may come.