Mobile marketing conversions rates

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	Mobile marketing conversions rates

alexpapa

1-8-2009 6:22 AM

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alexpapa says:

Articles with some interesting data to try to assess the conversion rates in mobile marketing contexts and for campaigns targeting mobile phone handsets.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/62306c9b-7081-480b-86f2-ebb994ce5f79/EDF15E1E-6340-4512-98B4-4E571671725A/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://it.toolbox.com/blogs/media-insert/advertising-mobile-marketing-conversion-rates-8094" href="http://it.toolbox.com/blogs/media-insert/advertising-mobile-marketing-conversion-rates-8094" style="font-size: 11px;">it.toolbox.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://it.toolbox.com/blogs/media-insert/advertising-mobile-marketing-conversion-rates-8094">Research, from a wide range of sources, shows that mobile marketing using predominantly SMS or MMS is achieving higher response rates than email or even more traditional direct marketing campaigns.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://it.toolbox.com/blogs/media-insert/advertising-mobile-marketing-conversion-rates-8094"><DIV>David Bainbridge, the managing director of Yoomedia Enhanced Solutions (YES), suggests that mobile marketing can also achieve a higher response rate than any email campaigns, about ten times greater in fact. HR Owen, the car dealership, has seen response rates of 6% as a result of its SMS-based mobile marketing campaigns. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://it.toolbox.com/blogs/media-insert/advertising-mobile-marketing-conversion-rates-8094"><DIV>This means that your communications with the consumer must, perhaps, have some emotional stimulus to influence a call-to-action. According to Seth Godwin such consumer communications must anyway be personal, relevant, timely, and it must add genuine value to him or her. These principles apply to any type of mobile marketing campaign, including those that use Out of Home advertising (OOH) to stimulate a consumer's response and interaction. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://it.toolbox.com/blogs/media-insert/advertising-mobile-marketing-conversion-rates-8094">MMS is best for branded communications </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EDF15E1E-6340-4512-98B4-4E571671725A/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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