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Lured toward the right choice
Tri-City Psychology
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5-6-2008 1:44 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b7d41cc5-f5c8-4c5f-b847-97339a93926e/EC4B50D4-E2DF-42A9-AA4A-2011EC9EAF44/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.time.com/time/magazine/article/0,9171,1727729,00.html" href="http://www.time.com/time/magazine/article/0,9171,1727729,00.html" style="font-size: 11px;">www.time.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.time.com/time/magazine/article/0,9171,1727729,00.html"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.time.com/img/D9F38AFB-8B48-4A55-81DC-3085EEA451B0" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.time.com/time/magazine/article/0,9171,1727729,00.html"><P>If you want people to use less energy, you could make it very expensive--or you could just let them know how much they use in comparison with their neighbors. When that bit of information was added to electric bills in San Marcos, Calif., heavy users quickly lowered their consumption, even though no one had asked them to. To borrow a term from behavioral economist Richard Thaler and legal scholar Cass Sunstein, the good people of San Marcos had been nudged.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.time.com/time/magazine/article/0,9171,1727729,00.html">In NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH, AND HAPPINESS (Yale University Press; 293 pages), the two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.time.com/time/magazine/article/0,9171,1727729,00.html">That research underpins Nudge's argument that as policymakers go about their jobs--whether regulating the mortgage industry or organizing food in school cafeterias--they should design programs that give people choices but also invisibly coax them away from bad ones.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EC4B50D4-E2DF-42A9-AA4A-2011EC9EAF44/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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