évolution marché pub en france

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	évolution marché pub en france

airbecul

1-10-2009 5:45 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/ebbbfedb-f110-47ec-9061-a99fbd5cbee6/EBE0934E-956C-457D-8635-BB52ACD2706E/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.journaldunet.com/ebusiness/publicite/dossier/internet-tire-la-croissance-du-marche-de-la-pub-en-2007/une-progression-continue.shtml" href="http://www.journaldunet.com/ebusiness/publicite/dossier/internet-tire-la-croissance-du-marche-de-la-pub-en-2007/une-progression-continue.shtml" style="font-size: 11px;">www.journaldunet.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.journaldunet.com/ebusiness/publicite/dossier/internet-tire-la-croissance-du-marche-de-la-pub-en-2007/une-progression-continue.shtml"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.journaldunet.com/img/85EE2166-108C-4768-8945-859D2F24B124" alt="historique" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.journaldunet.com/ebusiness/publicite/dossier/internet-tire-la-croissance-du-marche-de-la-pub-en-2007/une-progression-continue.shtml"><P>Alors que l'ensemble des dépenses médias stagne depuis plusieurs années, <STRONG>Internet affiche une progression constante</STRONG>. Seuls les coûts de communications en télévision augmentent de manière significative depuis 2004, mais à un rythme moins élevé que celui du Web. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.journaldunet.com/ebusiness/publicite/dossier/internet-tire-la-croissance-du-marche-de-la-pub-en-2007/une-progression-continue.shtml"><P>Reste que la marge de progression d'Internet en matière de dépenses publicitaires est plus importante que celle des autres médias. Mais <STRONG>à cette vitesse de croisière, le Web pourrait devenir le troisième support publicitaire</STRONG> devant l'affichage et la radio d'ici deux ans.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.journaldunet.com/ebusiness/publicite/dossier/internet-tire-la-croissance-du-marche-de-la-pub-en-2007/une-progression-continue.shtml"><table background="undefined" bgcolor=""><tr><TD class="navigation-contexte"><H1>Une progression continue</H1>
                      </TD></tr></table></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.journaldunet.com/ebusiness/publicite/dossier/internet-tire-la-croissance-du-marche-de-la-pub-en-2007/une-progression-continue.shtml"><DIV class="legende">Evolution des dépenses médias des annonceurs de 2004 à 2007 <SPAN class="credit"> © Irep, France Pub, IAB</SPAN> </DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EBE0934E-956C-457D-8635-BB52ACD2706E/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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