<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/78ec0b30-af08-4c6b-8672-6d352ee1cdf4/EB8F77C8-9248-47AB-9263-EE9A3C9B2E6F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blog.holtz.com/index.php/weblog/comments/lets_hear_it_for_audio/" href="http://blog.holtz.com/index.php/weblog/comments/lets_hear_it_for_audio/" style="font-size: 11px;">blog.holtz.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.holtz.com/index.php/weblog/comments/lets_hear_it_for_audio/"> Now there’s <A href="http://www.blogzinger.com/2006/11/20/market-research-on-online-advertising/">research</A> to support the notion that people will listen to more of an online audio file than they will watch an online video. The research comes from <A href="http://www.podzinger.com">Podzinger</A>, the online audio-and-video search engine.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.holtz.com/index.php/weblog/comments/lets_hear_it_for_audio/">According to the study, consumers typically will listen to audio for almost three times longer then they will watch a video.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.holtz.com/index.php/weblog/comments/lets_hear_it_for_audio/"><P> In any case, the value of audio podcasts won’t fade in the face of the rising popularity of video podcasts.  </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blog.holtz.com/index.php/weblog/comments/lets_hear_it_for_audio/"><P>There’s a meme building strength that suggests video podcasting will dominate audio-only. I don’t buy it. First of all, as I’ve noted so often in the past, audio is unique among communication channels because you can pay attention to it while you’re doing something else. I got through about eight podcasts yesterday while driving from one errand to another. I wouldn’t have been able to do that with video podcasts (or, if I’d tried, I’d probably be dealing with insurance paperwork right about now). </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EB8F77C8-9248-47AB-9263-EE9A3C9B2E6F/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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