Think you love shopping? It's the marketing scam of the century

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	Think you love shopping? It's the marketing scam of the century

Lexica

6-19-2008 6:14 PM

453 views

tags:

shopping, consumerism, culture, take-the-red-pill

1 Comment |

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6-19-2008 8:04 PM

aklimento

Sometimes it's hard to see the line between marketing and fraudulent technics. If it's exist as well.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/045df272-2dcd-41f4-a66b-fa50e86084a4/EB673879-E6D3-4697-9B64-EDBF42A47999/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.independent.co.uk/environment/green-living/think-you-love-shopping-its-the-marketing-scam-of-the-century-849922.html" href="http://www.independent.co.uk/environment/green-living/think-you-love-shopping-its-the-marketing-scam-of-the-century-849922.html" style="font-size: 11px;">www.independent.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.independent.co.uk/environment/green-living/think-you-love-shopping-its-the-marketing-scam-of-the-century-849922.html"><P>The folly of rampant consumerism as resources grow scarcer is lost on no one, least of all the marketing community. Still, desperate to maximise profits, manufacturers and marketing men are targeting very young children, buying their loyalty almost from birth, and infantilising adults, to deter them from making considered decisions about what they buy. This way, adults and children will be attracted to the same product, and buy it for most of their lives, trapped in a Peter Pan cycle of consumption, constructed by branding supremos. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.independent.co.uk/environment/green-living/think-you-love-shopping-its-the-marketing-scam-of-the-century-849922.html">obsessive, "hyper" consumption. This trend, predicts Barber, is leading democratic societies towards an early grave.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.independent.co.uk/environment/green-living/think-you-love-shopping-its-the-marketing-scam-of-the-century-849922.html">most of our needs were met long ago</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.independent.co.uk/environment/green-living/think-you-love-shopping-its-the-marketing-scam-of-the-century-849922.html">"the demand for adult goods and services has proved not to be endless,"</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.independent.co.uk/environment/green-living/think-you-love-shopping-its-the-marketing-scam-of-the-century-849922.html">if you want to sell goods globally, you can't sell to adults who belong to distinct cultures. But children are the same everywhere, and if you get adults to behave like children, you can sell the same products to any generation, anywhere.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EB673879-E6D3-4697-9B64-EDBF42A47999/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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