Post-logo vogue | Clipmarks


	Post-logo vogue

Lifes First Beat

2-19-2008 8:03 AM

276 views

Lifes First Beat says:

Branding boffins' hot new thing is anti-brand activism. But they don't live in the real world

Add a Comment

Login to Comment. Not a member yet? Sign up

Today's Top Clips

visit the Top Clips page

View the Top Clips from February 19, 2008

Embed This Clip In Your Site...

<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b1e4c7a7-d8c4-4210-99e7-86926dac0443/EA3830C4-A0CA-4975-A83C-B9D727A2A05F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.guardian.co.uk/commentisfree/story/0,,2160269,00.html" href="http://www.guardian.co.uk/commentisfree/story/0,,2160269,00.html" style="font-size: 11px;">www.guardian.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/commentisfree/story/0,,2160269,00.html"><P>How did anti-branding get to become the new branding? The known facts are these: in March of this year, the ultra-fashionable fashion designer Anya Hindmarch launched a reusable cotton bag by handing out a limited number to celebrities and fashion insiders. The aim was to raise money for charity and awareness of the environmental implications of using plastic bags, but the only result was to encourage gaggles of hip young fashionistas to freeze their midriffs off as they queued to get their hands on the limited edition bag.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.guardian.co.uk/commentisfree/story/0,,2160269,00.html">The worlds of branding and the rhetoric of anti-branding are now so joined at the hip that it is often difficult to tell them apart. I know this because for some years I worked in the field, advising companies on how social and cultural trends might impact upon their brand-building exercises. The most commonly found book on any brand guru's bookshelf (with the possible exception of Malcolm Gladwell's The Tipping Point) is the Canadian journalist Naomi Klein's No Logo</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EA3830C4-A0CA-4975-A83C-B9D727A2A05F/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

New from the makers of Clipmarks: Amplify.com - Don't just share the news...Amplify it!

Clipmarks: Home; New Clips; Top Clips; Dashboard

Popular Topics: News; Life; Science; Technology; Entertainment

Get Started: Sign Up; Install Clipping Tool; How Clipping Works; Clip-to-Blog™; ClipSearch

Tools and Resources: FAQ; ClipWeek; Top Clippers; Top Tags; Site Map

About Clipmarks: About Us; Contact; Copyright; Privacy; EULA

Search Options

Today's Top Clips