<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/801b89d8-bb19-4f43-9cf9-68ae04376282/EA0A2888-FF72-47D8-A214-58AAAB39A6AC/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.podcastingnews.com/2007/05/17/podcast-advertising/" href="http://www.podcastingnews.com/2007/05/17/podcast-advertising/" style="font-size: 11px;">www.podcastingnews.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/05/17/podcast-advertising/"><H1>Advertising Dollars Expected To Flow Into Podcasting</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/05/17/podcast-advertising/"><li style="margin-left:16px;padding-left: 0px;">Males represented a significantly larger share (63 percent) of the audience than did females (37 percent).</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/05/17/podcast-advertising/"><li style="margin-left:16px;padding-left: 0px;">18-24 year olds represented a substantial share of the audience (29 percent) and were more than twice as likely as the average Internet user to download podcasts.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/05/17/podcast-advertising/"><li style="margin-left:16px;padding-left: 0px;">People between the ages of 35-54 represented about half of the podcasting audience and were also more likely than average to download podcasts.</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.podcastingnews.com/2007/05/17/podcast-advertising/"><P>“Since many of the top podcasts are in the educational and business genres, it’s not surprising that podcasts today appeal to the more educated and higher-income consumer segments,” added Mr. Tabbal. “Because these core audiences represent highly desirable consumer segments, it’s probably just a matter of time before significant advertising dollars begin to flow toward this medium.” </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/EA0A2888-FF72-47D8-A214-58AAAB39A6AC/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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