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The real secret to a successful blog/book/business...
eyalnow
follow
8
3-1-2007 9:11 AM
1008 views
tags:
crm
,
business
,
advice
,
marketing
,
sales
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/42b2fb25-19ef-4f8f-b0bd-8950867d22f7/E9B131EE-9AFB-40FD-BE5E-799F38BEE056/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://headrush.typepad.com/creating_passionate_users/2007/02/test.html" href="http://headrush.typepad.com/creating_passionate_users/2007/02/test.html" style="font-size: 11px;">headrush.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://headrush.typepad.com/creating_passionate_users/2007/02/test.html"><H3>The real secret to a successful blog/book/business...</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://headrush.typepad.com/creating_passionate_users/2007/02/test.html"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/headrush.typepad.com/img/494ACA18-6CF4-4BEA-A041-71E26035A2E7" alt="Loveocracy" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://headrush.typepad.com/creating_passionate_users/2007/02/test.html"><P>The secret is simply this: you have a much better chance for success when your business model makes what's good for the users match what's good for the business, and vice-versa. Our books are best-sellers not because we're better authors or teachers (a meritocracy), but because they were literally labors of love. We wrote them with one very clear goal:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://headrush.typepad.com/creating_passionate_users/2007/02/test.html">ask the question we keep bringing up here, "What will this help the user do?" Not, "How can we make a great product?" Nobody cares about your company, and nobody cares about your product. Not really. <I>They care about themselves in relation to your product.</I> What it means to them. What it does for them. What it says about them that they use your product or believe in your company. You're still just the delivery guy, and your package helps the user kick ass at something. However, when you DO have a product that truly helps the user, they might just love you for it.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E9B131EE-9AFB-40FD-BE5E-799F38BEE056/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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