Here's an example of why I DON'T work in advertising... because there is a line you shouldn't cross.

I don't care how well-intentioned the advertising is, or how noble the product/service... you don't "pretend" to have a crying baby in a trash bin.

A woman approaches the bin with her hand on her chest as if clutching her heart, and then slams the lid shut once she's seen the ad.

If I ever came across this "ad" I would destroy the trash bin, demolishing it into tiny pieces.

I agree, knslyr. This seems misguided at best. And it's creepy.

It's absolutely heartbreaking if you watch the video. To imagine a baby left in a trash bin.... to walk over to it thinking the worst... and to find an ad? I'd go balistic.

I am seriously surprised they didn't get anyone wrecking the can; at the very least, finding and mincing the hidden audio device would have been a nice relief from the absurdly false alarm.

How smart; create haunting negative associations to birth control, which is obviously not what the client had in mind.