How to turn raw data into qualitative information


	How to turn raw data into qualitative information

shirleybrandon

10-29-2009 2:59 AM

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tags:

oracle customers list, oracle users, oracle account managers, oracle database marketing list, oracle email marketing

shirleybrandon says:

Can you rely on your data to make business decisions?Raw customer information coming into corporate repository forms the basic element of connectivity for marketers. However, most companies lack in-house data process to fine-tune the data into actionable marketing insight.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8ed70fa6-600d-4aa7-a4fe-ab320a8dbfd4/E7C6E56B-9A9A-4FC4-9345-A508F86FB6B7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://oracleuserlist.blogspot.com/2009/10/how-to-turn-raw-data-into-qualitative.html" href="http://oracleuserlist.blogspot.com/2009/10/how-to-turn-raw-data-into-qualitative.html" style="font-size: 11px;">oracleuserlist.blogspot.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://oracleuserlist.blogspot.com/2009/10/how-to-turn-raw-data-into-qualitative.html"><P>Raw customer information coming into corporate repository forms the basic element of connectivity for marketers. However,  most companies lack in-house data process to fine-tune the data into actionable marketing insight.  </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://oracleuserlist.blogspot.com/2009/10/how-to-turn-raw-data-into-qualitative.html"><P>How data becomes opportunity?</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://oracleuserlist.blogspot.com/2009/10/how-to-turn-raw-data-into-qualitative.html"><P>Companies succeed by turning raw data into actionable information through data analytics. By turning basic level information into silos of customer profiles helps marketers to increase revenue, customers and margins</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://oracleuserlist.blogspot.com/2009/10/how-to-turn-raw-data-into-qualitative.html"><SPAN>Customer segmentation</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://oracleuserlist.blogspot.com/2009/10/how-to-turn-raw-data-into-qualitative.html"><P>Filtering customer records on the basis of active and least active customers help you to understand:</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://oracleuserlist.blogspot.com/2009/10/how-to-turn-raw-data-into-qualitative.html"><li style="margin-left:16px;padding-left: 0px;">New trends between purchasing behavior and lifetime value</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://oracleuserlist.blogspot.com/2009/10/how-to-turn-raw-data-into-qualitative.html"><li style="margin-left:16px;padding-left: 0px;">How to leverage personalized communication with decision makers</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E7C6E56B-9A9A-4FC4-9345-A508F86FB6B7/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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