VW campaign "The Fun Theory"


	VW campaign "The Fun Theory"

janclip1300

10-13-2009 7:01 PM

90 views

tags:

fun, society

janclip1300 says:

If fun is the (only) thing that instantly and effectively changes human behavior for the better, than I must ask: why the h.. do we play so little?

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/b42496c1-9320-492a-9723-124dcd5b0674/E7BBB676-66BD-48EE-87A0-4CC564CE1F32/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://mashable.com/2009/10/11/the-fun-theory/" href="http://mashable.com/2009/10/11/the-fun-theory/" style="font-size: 11px;">mashable.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2009/10/11/the-fun-theory/"><H1><A title="Permanent Link to The Fun Theory: Volkswagen Masters the Viral Video" rel="bookmark" class="fn url" href="http://mashable.com/2009/10/11/the-fun-theory/">The Fun Theory: Volkswagen Masters the Viral Video</A></H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2009/10/11/the-fun-theory/"><P><IMG width="250" height="132" class="alignright size-full wp-image-151874 sharableItem" title="pianostairs" alt="pianostairs" src="http://ec.mashable.com/wp-content/uploads/2009/10/pianostairs.jpg" ev_id="35" />Great viral videos are hard to come by, but Volkswagen (or rather ad agency DDB Stockholm) appears to have hit the bullseye.  Their new campaign “<A href="http://rolighetsteorin.se/en/">The Fun Theory</A>” is a series of experiments, captured on video, to find out if making the world more fun can improve people’s behavior.  The top video, Piano Stairs, has achieved over 1 million views on <A href="http://mashable.com/category/youtube/">YouTube</A> – I can’t count how many times friends have shared it this week.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2009/10/11/the-fun-theory/"><H3>Piano Stairs</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2009/10/11/the-fun-theory/"><div align="center"><embed src="http://www.youtube.com/v/2lXh2n0aPyw&hl=en&fs=1&" height="329" width="400" wmode="opaque" quality="high" allowfullscreen="true" allowscriptaccess="always" class="sharableItem" type="application/x-shockwave-flash"></embed></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2009/10/11/the-fun-theory/"><H3>World’s Deepest Bin</H3></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mashable.com/2009/10/11/the-fun-theory/"><div align="center"><embed src="http://www.youtube.com/v/cbEKAwCoCKw&hl=en&fs=1&" height="329" width="400" wmode="opaque" quality="high" allowfullscreen="true" allowscriptaccess="always" class="sharableItem" type="application/x-shockwave-flash"></embed></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E7BBB676-66BD-48EE-87A0-4CC564CE1F32/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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