創造口碑行銷第一件事，就是擬定一個讓消費者朗朗上口的口碑

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	創造口碑行銷第一件事，就是擬定一個讓消費者朗朗上口的口碑

Mauyoah

8-15-2009 5:52 AM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1ab9df85-a856-44a2-b4a6-1e302e3ac06e/E79F8396-C221-4EAD-835C-3FF556B775BF/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://mmdays.com/2008/04/04/succes%e9%81%8b%e7%94%a8%e5%9c%a8%e5%8f%a3%e7%a2%91%e8%a1%8c%e9%8a%b7%e4%b8%8a%e7%9a%84%e8%81%af%e6%83%b3/" href="http://mmdays.com/2008/04/04/succes%e9%81%8b%e7%94%a8%e5%9c%a8%e5%8f%a3%e7%a2%91%e8%a1%8c%e9%8a%b7%e4%b8%8a%e7%9a%84%e8%81%af%e6%83%b3/" style="font-size: 11px;">mmdays.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mmdays.com/2008/04/04/succes%e9%81%8b%e7%94%a8%e5%9c%a8%e5%8f%a3%e7%a2%91%e8%a1%8c%e9%8a%b7%e4%b8%8a%e7%9a%84%e8%81%af%e6%83%b3/"><P>曾有另外一本書專門撰寫「簡單法則」足見這個概念是多麼的重要，但是大多數的廣告人或是行銷人卻常常視而不見。我必須要自首，我本身也是一個不知道該如何簡單化的行銷人，所以大家可以看到我可以天天寫這個跟口碑行銷相關的部落格，每天寫這麼多字，寫了這麼久還寫不完。而書中舉了一個簡單的例子來說明「不簡單化」的下場，那是一個成功辯護律師的格言「如果你辯論十項內容，既使每項都很有道理，但是陪審團進到討論室之後，他們一項也不會記得。」</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mmdays.com/2008/04/04/succes%e9%81%8b%e7%94%a8%e5%9c%a8%e5%8f%a3%e7%a2%91%e8%a1%8c%e9%8a%b7%e4%b8%8a%e7%9a%84%e8%81%af%e6%83%b3/"><STRONG>簡單（Simple）</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://mmdays.com/2008/04/04/succes%e9%81%8b%e7%94%a8%e5%9c%a8%e5%8f%a3%e7%a2%91%e8%a1%8c%e9%8a%b7%e4%b8%8a%e7%9a%84%e8%81%af%e6%83%b3/"><P>創造口碑行銷第一件事，就是擬定一個讓消費者朗朗上口的口碑。過去我不斷提醒大家要記得這個口碑一定要將商品的核心價值點出來，但卻忘了提醒大家要注意「簡單」的原則。簡單的定義是：以一句精簡又有深度的話將您的商品口碑描述出來。以下我以幾個生活中常見的例子來說明。<SPAN id="more-5770"></SPAN></P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E79F8396-C221-4EAD-835C-3FF556B775BF/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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