Product Placement, even in your kids books


	Product Placement, even in your kids books

missmartini

2-20-2008 2:08 PM

167 views

tags:

product, placement, fiction, ya, teen, young adult, series, writers, nyt, op-ed

missmartini says:

It is the trend. It's annoying. But do the kids mind? Probably not. Nick Hornby's book is riddled with the names "Starbucks" and Tony Hawk's biography. Did it stop me from reading? No. Did it annoy the crap out of me like the way Pepsi is so prominently displayed in certain movies? YES! Here's a NYT article on the issue and 2 writers opinions. Interesting reading.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0e240f8a-90c3-4e02-9b7c-d0817705bba3/E6D4EA54-8BE7-4D1A-BC2E-7B355B06CA00/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2008/02/19/books/19cathy.html?_r=1&ex=1361163600&en=d8e725a6670a0af0&ei=5088&partner=rssnyt&emc=rss&oref=slogin" href="http://www.nytimes.com/2008/02/19/books/19cathy.html?_r=1&ex=1361163600&en=d8e725a6670a0af0&ei=5088&partner=rssnyt&emc=rss&oref=slogin" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/02/19/books/19cathy.html?_r=1&ex=1361163600&en=d8e725a6670a0af0&ei=5088&partner=rssnyt&emc=rss&oref=slogin"><NYT_HEADLINE _moz-userdefined="" type=" " version="1.0">
In Books for Young, Two Views on Product Placement
</NYT_HEADLINE></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/02/19/books/19cathy.html?_r=1&ex=1361163600&en=d8e725a6670a0af0&ei=5088&partner=rssnyt&emc=rss&oref=slogin"><P>Specifying a character’s brand of lipstick, shoes or handbag is a commonly accepted way to add an aura of reality or consumer aspiration to books aimed at young readers: just think of “The Gossip Girl,” with that series’s abundant references to Prada and Burberry. But what if writers and publishers enlisted companies to sponsor those branded mentions, as is the widespread practice in Hollywood?</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E6D4EA54-8BE7-4D1A-BC2E-7B355B06CA00/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>