Yahoo! building a "brand universe"


	Yahoo! building a "brand universe"

adamc

11-29-2006 3:39 PM

553 views

tags:

yahoo, brand, web, internet, portal

adamc says:

Welcome to the world of brand-centric user-generated content aggregation. It's a mouthful, but it's the future. Very smart move by Yahoo.

found via www.paidcontent.org

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3aae728d-6dd8-4549-a8af-9c9f03f0a437/E692BFAD-028C-4DD7-B04D-502F9CE0E975/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.variety.com/article/VR1117954662.html?categoryid=18&cs=1&nid=2570" href="http://www.variety.com/article/VR1117954662.html?categoryid=18&cs=1&nid=2570" style="font-size: 11px;">www.variety.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.variety.com/article/VR1117954662.html?categoryid=18&cs=1&nid=2570"><P>Netco has identified more than 100 properties that are the most popular, or fastest-growing, with its users and is building what it calls a "brand universe" Web site around each one. Set to launch throughout 2007, they will bring content from throughout Yahoo!'s network into one destination for fans.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.variety.com/article/VR1117954662.html?categoryid=18&cs=1&nid=2570"><P>First example, an already launched "brand universe" for Nintendo's new Wii console, includes articles from Yahoo! Games, fan pictures from photo site Flickr, purchase options from Yahoo! Shopping, user questions and responses from Yahoo! Answers and links to outside articles from bookmarking site Del.icio.us.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.variety.com/article/VR1117954662.html?categoryid=18&cs=1&nid=2570"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.variety.com/img/C5E5D1DF-A075-4C59-8FCC-DDDF9F6B0D9D" alt="Yahoo! enters brand land" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E692BFAD-028C-4DD7-B04D-502F9CE0E975/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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