Philip Kotler - El Mantra del Marketing


	Philip Kotler - El Mantra del Marketing

Managers Magazine

10-30-2009 6:57 AM

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tags:

marketing, mercadeo, brand management, customer management, philip kotler, procter & gamble, product management, unilever

Managers Magazine says:

Extracto del artículo de Philip Kotler en el que explica cómo ha evolucionado el Maketing en tres ramas: El producto, el cliente y la marca.

Visite el artículo completo en:
http://managersmagazine.com/index.php/2009/01/philip-kotler-el-mantra-del-marketing/

Y muchos otros artículos de management en: http://managersmagazine.com/index.php

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8da0118c-c3ee-4877-a709-f84a275e5f9f/E5F222C6-C8BC-480D-961C-83B8A550BCF5/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://managersmagazine.com/index.php/2009/01/philip-kotler-el-mantra-del-marketing/" href="http://managersmagazine.com/index.php/2009/01/philip-kotler-el-mantra-del-marketing/" style="font-size: 11px;">managersmagazine.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://managersmagazine.com/index.php/2009/01/philip-kotler-el-mantra-del-marketing/"><H2>Philip Kotler: El Mantra del Marketing</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://managersmagazine.com/index.php/2009/01/philip-kotler-el-mantra-del-marketing/"><P>Si en el anterior artículo trataba sobre los principales gurús del management, en el presente artículo hablaremos de uno de los más preminentes; Philip Kotler, el padre del marketing moderno tal y como lo conocemos hoy en día. Y el mantra de éste gurú es <STRONG>CCDV</STRONG>: “<STRONG>C</STRONG>reate <STRONG>C</STRONG>ommunicate and <STRONG>D</STRONG>eliver <STRONG>V</STRONG>alue (to target market out of  profit)” o lo que es lo mismo: “Crear, Comunicar y Entregar Valor”.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://managersmagazine.com/index.php/2009/01/philip-kotler-el-mantra-del-marketing/"><div align="center"><embed src="http://www.youtube.com/v/bilOOPuAvTY&hl=es&fs=1" height="329" width="400" wmode="opaque" quality="high" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash"></embed></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://managersmagazine.com/index.php/2009/01/philip-kotler-el-mantra-del-marketing/"><P><SPAN id="more-1012"></SPAN>Kotler simplifica el marketing en tres simples áreas, todas ellas en continua evolución.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://managersmagazine.com/index.php/2009/01/philip-kotler-el-mantra-del-marketing/"><STRONG>Crear Valor: Product Management</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://managersmagazine.com/index.php/2009/01/philip-kotler-el-mantra-del-marketing/"><STRONG>Comunicar Valor: Brand Management</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://managersmagazine.com/index.php/2009/01/philip-kotler-el-mantra-del-marketing/"><STRONG>Entregar Valor: Customer Management</STRONG></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E5F222C6-C8BC-480D-961C-83B8A550BCF5/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>