In-Game Ads, Betches!


	In-Game Ads, Betches!

GamerAbyss

1-31-2008 4:08 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/704eb909-8af7-4918-ae84-9906141c2665/E41A29F6-D0DF-4979-A0AD-5C926AB8DE23/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.joystiq.com/2008/01/31/sony-activision-ceos-skeptical-of-in-game-advertising/" href="http://www.joystiq.com/2008/01/31/sony-activision-ceos-skeptical-of-in-game-advertising/" style="font-size: 11px;">www.joystiq.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.joystiq.com/2008/01/31/sony-activision-ceos-skeptical-of-in-game-advertising/"><H2><A rel="bookmark" href="http://www.joystiq.com/2008/01/31/sony-activision-ceos-skeptical-of-in-game-advertising/"><SPAN id="ppt1102889">Sony, Activision CEOs skeptical of in-game advertising</SPAN></A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.joystiq.com/2008/01/31/sony-activision-ceos-skeptical-of-in-game-advertising/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.joystiq.com/img/05C34FBB-2FFA-424F-8120-D428E518A68B" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.joystiq.com/2008/01/31/sony-activision-ceos-skeptical-of-in-game-advertising/"><DIV>
At the World Economic Forum in Davos, Switzerland, <A href="http://www.joystiq.com/tag/activision">Activision Blizzard</A> CEO Bobby Kotick and <A href="http://www.joystiq.com/tag/sony">Sony Group</A> CEO Howard Stringer have <A href="http://www.gamasutra.com/php-bin/news_index.php?story=17165">expressed doubts</A> over the marketable future of in-game advertising, arguing against the assumption that this new form of advertising is the solution to the industry's monetary needs.</DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.joystiq.com/2008/01/31/sony-activision-ceos-skeptical-of-in-game-advertising/"><DIV>Stringer reasons that advertisers' pockets are not as deep as everyone hopes, adding to this the fact that "young people don't like advertising very much." A bold statement, to be sure. For his part, Kotick states "I wouldn't go in that direction myself," causing us to look back at the <A href="http://www.joystiq.com/2007/11/14/guitar-hero-tony-hawk-getting-in-game-ad-treatment/">heavy product placement</A> in the Activision-published <EM>Guitar Hero III</EM> and <EM>Tony Hawk's Proving Ground</EM>.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E41A29F6-D0DF-4979-A0AD-5C926AB8DE23/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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