Branding is a Big Part of Lead Generation


	Branding is a Big Part of Lead Generation

rccgd

3-6-2007 8:26 PM

454 views

tags:

branding, cold calling, business, lead generation, leadership

rccgd says:

Similar to the movie. "Field of Dreams", if you build a better brand for your business, they (customers) will come!

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/a25b5bdb-e182-4835-b860-d2d448fbec8d/E36B3F29-308B-4401-80DF-347A3925A98D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.businessweek.com/smallbiz/content/mar2007/sb20070306_143154.htm?campaign_id=rss_smlbz" href="http://www.businessweek.com/smallbiz/content/mar2007/sb20070306_143154.htm?campaign_id=rss_smlbz" style="font-size: 11px;">www.businessweek.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/smallbiz/content/mar2007/sb20070306_143154.htm?campaign_id=rss_smlbz"><H1>Is Cold Calling Really Dead?</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.businessweek.com/smallbiz/content/mar2007/sb20070306_143154.htm?campaign_id=rss_smlbz"><H2>
A new survey of 700-plus leaders of service firms had some surprising results about generating sales leads
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The responses he received from more than 700 professional-service leaders compose a new report, <CITE>What's Working in Lead Generation</CITE> (a free summary is available at his Web site, <A target="popup" href="http://www.raintoday.com">www.raintoday.com</A>). Smart Answers columnist Karen E. Klein spoke to Schultz recently about what he discovered through the survey. Edited excerpts of their conversation follow.
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And what's interesting is that there was a strong correlation between being well branded and reporting that your company is "good" or "excellent" at generating new leads. In fact, 66% of companies that said they're well known in their marketplace also say they're good or excellent at lead-generation, but only 44% of companies that aren't very well known checked off good or excellent when it comes to getting new sales leads.
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