Brand compensates for product's lack of difference


	Brand compensates for product's lack of difference

charcoal

5-8-2007 4:06 AM

320 views

tags:

branding, differentiation, marketing

charcoal says:

When a product is a commodity with no differentiation, brand become the point of difference.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/3e1c6169-20fa-4d7f-b8b4-8df291036007/E354BC98-0B26-4368-A158-4237DC518B3B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.brandingstrategyinsider.com/2007/04/branding_commod.html" href="http://www.brandingstrategyinsider.com/2007/04/branding_commod.html" style="font-size: 11px;">www.brandingstrategyinsider.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.brandingstrategyinsider.com/2007/04/branding_commod.html">For brands in which there is no product or service differentiation, the role of the marketer becomes critical. The brand itself, and what it stands for, may become the primary or only point of difference. </blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E354BC98-0B26-4368-A158-4237DC518B3B/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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