Lost your wallet? Hope you got a baby picture in there.


	Lost your wallet? Hope you got a baby picture in there.

saan-kpa

7-13-2009 8:13 PM

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tags:

wallet, pictures, psychology

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/032f4d5d-8e97-4e48-85d2-391c5c3b242c/E34391B0-E840-4283-A1F1-D224DB40AD58/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.timesonline.co.uk/tol/news/uk/science/article6681923.ece" href="http://www.timesonline.co.uk/tol/news/uk/science/article6681923.ece" style="font-size: 11px;">www.timesonline.co.uk</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.timesonline.co.uk/tol/news/uk/science/article6681923.ece">Hundreds of wallets were planted on the streets of Edinburgh by psychologists 
last year.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.timesonline.co.uk/tol/news/uk/science/article6681923.ece">nearly half of the 240 wallets were posted 
back</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.timesonline.co.uk/tol/news/uk/science/article6681923.ece">Richard Wiseman, a psychologist, and his team inserted one of four photographs 
behind a clear plastic window inside, showing either a smiling baby, a cute 
puppy, a happy family or a contented elderly couple. Some wallets had no 
image and some had charity papers inside. 
</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.timesonline.co.uk/tol/news/uk/science/article6681923.ece">When faced with the photograph of the baby people were far more likely to send 
the wallet back, the study found. In fact, only one in ten were hard-hearted 
enough not to do so. With no picture to tug at the emotions, just one in 
seven were sent back. 
</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.timesonline.co.uk/tol/news/uk/science/article6681923.ece">The baby photograph wallets had the highest return rate, with 88 per cent of 
the 40 being sent back. Next came the puppy, the family and the elderly 
couple, with 53 per cent, 48 and 28 respectively. At 20 per cent and 15, the 
charity card and control wallets had the lowest return rates. 
</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E34391B0-E840-4283-A1F1-D224DB40AD58/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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