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searchforcefollowshare
12-16-2008 3:05 PM
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Portfolio Overview & Bid Strategies

* New 'Advanced View' offers high level summaries and detailed breakdowns of portfolios
* Monitor how your base portfolio performs relative to the sub-portfolios
* Compare performance between your search and content network
* Compare performance of targeted placements to other placements on the content network
* Customize date ranges for portfolio overview data
* Identify trends with an improved charting framework
* Apply performance strategies to targeted placements
* Optimize bids on placements to a CPA or ROAS goal
* Support for CPM & CPC based bidding
* Apply manual actions to placements

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