Within the Context of No Context - George William Swift Trow Jr.

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	Within the Context of No Context - George William Swift Trow Jr.

fauxpress

4-1-2007 5:58 AM

406 views

tags:

marketing, television, advertising, love, false love, concierge

fauxpress says:

My friend Breuk will soon lend me this book, written about in the below-quoted NY Times review. What works now in marketing is real love, not false, for folks get smarter.

Make it real, people. Make it REAL.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/590ed0e8-4d4b-430a-a496-70b99cdd09c9/E300B36F-66C2-4DAF-9EC0-113FE36AABAD/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/books/97/04/06/reviews/970406.6irv.html?_r=1&oref=slogin" href="http://www.nytimes.com/books/97/04/06/reviews/970406.6irv.html?_r=1&oref=slogin" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/books/97/04/06/reviews/970406.6irv.html?_r=1&oref=slogin">
''Television is the force of no-history, and it holds the archives of the history of no-history,'' he wrote then; and ''No good has come of it,'' he added. He called television ''a little span of time made friendly by repetition. In a way, it doesn't exist at all.'' Furthermore, he argued, it is ''by the use of false love'' that television succeeds. ''The love engendered by familiarity. False love is the Aesthetic of the Hit. What is loved is a hit. What is a hit is loved. The back-and-forth of this establishes a context.'' (That is the context of ''Within the Context of No Context.'')</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E300B36F-66C2-4DAF-9EC0-113FE36AABAD/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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