New Metrics for Social Media Measurement

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	New Metrics for Social Media Measurement

padennoble

10-18-2009 12:42 AM

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tags:

social media, social, social networking, technology, analysis, analytics, brand reputation

padennoble says:

It's about more than pageviews, visitor loyalty, and referral links. Real social media measurement is about brand reputation and relationships. This is an example of some of the measurements that www.padennoble.com captures with their technology and service.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4b3041ac-3967-434c-a842-54fe0ab9c980/E2EED5E8-2DF3-4C90-A267-8B34AA11B836/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://padennoble.com/2009/10/10/whats-measured-in-social-media-presence-and-web-analytics/" href="http://padennoble.com/2009/10/10/whats-measured-in-social-media-presence-and-web-analytics/" style="font-size: 11px;">padennoble.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://padennoble.com/2009/10/10/whats-measured-in-social-media-presence-and-web-analytics/"><P>*Brand Reputation Score -&gt; What is the sentiment about the brand? Breakdown of sentiment within each source. IE sentiment could be higher on facebook versus an independent blog with bias.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://padennoble.com/2009/10/10/whats-measured-in-social-media-presence-and-web-analytics/"><P>*Relationship Quality and Depth -&gt; How well do you know your audience? How much information do you have on your audience? This is derived from social network profile information.
</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E2EED5E8-2DF3-4C90-A267-8B34AA11B836/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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