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Text Messaging Campaigns Most Successful: DMA Study
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8-15-2008 8:58 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/0d105957-399b-4ca2-a3b7-8e32f602160d/E25A6DAB-9BC7-4ADE-9BFD-78A924AC062F/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.bizreport.com/2008/07/dma_text_message_campaigns_most_successful.html" href="http://www.bizreport.com/2008/07/dma_text_message_campaigns_most_successful.html" style="font-size: 11px;">www.bizreport.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2008/07/dma_text_message_campaigns_most_successful.html"><H1>DMA: Text message campaigns most successful</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2008/07/dma_text_message_campaigns_most_successful.html"><H2>Text message promotions are the most successful mobile marketing campaigns, found the Direct Marketing Association in its first ever quantitative research into the medium.</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2008/07/dma_text_message_campaigns_most_successful.html"><P><IMG height="75" width="100" src="http://www.bizreport.com/2008/07/23/dma%20report%20mobile%20image.JPG" alt="dma%20report%20mobile%20image.JPG" />It’s good to talk, but the second most popular activity on a mobile phone is text messaging. It also happens to be the most successful mobile advertising medium, according to a recently released report by the DMA. Of the 800 U.S. mobile phone users <A href="https://imis.the-dma.org/bookstore/ProductSingle.cfm?p=0D440674|0276DF1F90F381838457F2539C0F03E6">surveyed</A>, 70% said they had responded to a marketing text message whereas just 41% had responded to a survey and 30% to email offers.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2008/07/dma_text_message_campaigns_most_successful.html"><P>The category that attracted the biggest response by far was for entertainment/music/video products with 44% of users responding. Twenty-one percent responded to food and beverage offers, 15% to beauty products, 12% to consumer electronics and 12% to travel, found the DMA's research.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.bizreport.com/2008/07/dma_text_message_campaigns_most_successful.html"><P class="date"><A href="http://www.bizreport.com/">BizReport</A> : <A href="http://www.bizreport.com/mobile_marketing/">Mobile Marketing</A> : <A href="http://www.bizreport.com/2008/07/23/">July 23, 2008</A></P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E25A6DAB-9BC7-4ADE-9BFD-78A924AC062F/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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