Fred's advice on selecting the right firms to approach

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	Fred's advice on selecting the right firms to approach

egoldstein

8-17-2005 5:54 PM

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tags:

fred wilson, short list

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/aa557d7d-3c78-4fb0-8020-6b3df7ce4bbd/E23F8963-0BF6-4473-B31C-18D7933A14CD/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://bloglines.com/myblogs_display?sub=12472354&site=57357" href="http://bloglines.com/myblogs_display?sub=12472354&site=57357" style="font-size: 11px;">bloglines.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bloglines.com/myblogs_display?sub=12472354&site=57357"><P>I always tell the entrepreneurs and managers that we need to put together a "<STRONG>short list</STRONG>" before we start the fundraising process.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bloglines.com/myblogs_display?sub=12472354&site=57357"><P>One thing that is critical in putting together the <STRONG>short list</STRONG> is figuring out the stage and valuations that the various firms like to invest at.&nbsp; If you have done two rounds of venture capital already and are targeting a $30 million valuation, you don't want to focus on early stage firms who focus on the first venture round, as Union Square Ventures does.&nbsp; But there are plenty of firms who prefer to invest a bit later in the development of the company and they should be on your <STRONG>short list</STRONG> if that is your profile.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E23F8963-0BF6-4473-B31C-18D7933A14CD/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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