Trade Show Booth Etiquette


	Trade Show Booth Etiquette

slopyjoe77

7-7-2008 11:10 AM

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tags:

trade shows, etiquette, booth

slopyjoe77 says:

This article explains what to do and what not to do while working a Trade Show booth.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/db4001f6-a48b-4dba-94ff-30c881038e7e/E1C45AB0-B9CC-4C00-A751-51E06C6A253B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.eastoregonian.info/main.asp?SectionID=13&SubSectionID=48&ArticleID=79974&TM=53582.2" href="http://www.eastoregonian.info/main.asp?SectionID=13&SubSectionID=48&ArticleID=79974&TM=53582.2" style="font-size: 11px;">www.eastoregonian.info</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.eastoregonian.info/main.asp?SectionID=13&SubSectionID=48&ArticleID=79974&TM=53582.2"><B>Be at your very best for trade show booth duty</B></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.eastoregonian.info/main.asp?SectionID=13&SubSectionID=48&ArticleID=79974&TM=53582.2">This time, we'll look at "booth behavior." But first, it's important to understand what booth time is worth.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.eastoregonian.info/main.asp?SectionID=13&SubSectionID=48&ArticleID=79974&TM=53582.2">Let's say your sales target for the show is $15,000 and the show is open for three-and-a-half days. The total cost plus potential revenue is $20,000 for 28 show hours. That's $714.29 per show hour.</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.eastoregonian.info/main.asp?SectionID=13&SubSectionID=48&ArticleID=79974&TM=53582.2"><DIV>These are great tips for trade shows or almost any other sales situation. But a trade show can deliver a "triple crown" of benefits that few other sales activities can. First, it's an opportunity to learn about your industry, market and customers. Second, you get to make serious sales. Third, you develop customer relationships that keep generating sales. That's a return on investment that can keep on giving years after the show.</DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E1C45AB0-B9CC-4C00-A751-51E06C6A253B/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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