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Men 18-34 Prefer Internet Over TV
fuordigital
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10-16-2008 7:59 PM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c08913ab-762e-4fde-962c-78d73ed0cfad/E1B43C10-A746-4C28-AE60-0889741ED106/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/television/men-value-internet-over-tv-sex-trumps-internet-6371/breakmedia-men-study-media-cant-live-without-september-2008jpg/" href="http://www.marketingcharts.com/television/men-value-internet-over-tv-sex-trumps-internet-6371/breakmedia-men-study-media-cant-live-without-september-2008jpg/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/men-value-internet-over-tv-sex-trumps-internet-6371/breakmedia-men-study-media-cant-live-without-september-2008jpg/"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.marketingcharts.com/img/9FC1B17E-14D7-4E96-8A96-1EC696D39482" alt="" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/men-value-internet-over-tv-sex-trumps-internet-6371/breakmedia-men-study-media-cant-live-without-september-2008jpg/"><P>More than two-thirds of men age 18-34 say they cannot live without the internet vs. television, but 74% would rather have sex than surf the web, <A href="http://breakmedia.break.com/file_download/21/Break+men+and+online+advertising+announcement_10+06+08.pdf">according to</A> (pdf) a study from <A href="http://breakmedia.break.com">Break Media</A>, conducted by <A href="http://www.hall-and-partners.com/">Hall and Partners</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/men-value-internet-over-tv-sex-trumps-internet-6371/breakmedia-men-study-media-cant-live-without-september-2008jpg/"><P>The study, which was designed to determine what men (age 18-34) are doing online and how they respond to internet advertising, found that this demographic - which views itself as responsible and conformist overall - spends close to 22 hours on the internet per week, goes online for entertainment, and prefers to spend time on the internet rather than TV.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/men-value-internet-over-tv-sex-trumps-internet-6371/breakmedia-men-study-media-cant-live-without-september-2008jpg/"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.marketingcharts.com/img/8520D5C2-D11A-4E2E-B3E2-A2949D5BA3F5" alt="breakmedia-men-study-media-cant-live-without-september-2008.jpg" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/television/men-value-internet-over-tv-sex-trumps-internet-6371/breakmedia-men-study-media-cant-live-without-september-2008jpg/"><P>The majority of men surveyed say that they often recall online advertising after they go offline, and nearly half of respondents have purchased a product or service as a result of an online advertisement.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E1B43C10-A746-4C28-AE60-0889741ED106/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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