Set Goals for Cost per Conversion: Your PPC campaign will be profitable only if the total cost per conversion is lower than your break even point. Your goal should be to get most conversions with lowest cost per conversion. Good conversion may still lose money if the cost per click is too high.
Build Initial Keyword List: Use the available tools from Google Adwords, Yahoo Search Marketing etc. to build an initial keyword list which contains all the keywords that you think anyone interested in your product will type in the …