HOW DO THEY TRACK YOU ? LET US COUNT THE WAYS


	HOW DO THEY TRACK YOU ? LET US COUNT THE WAYS

ellington

12-28-2008 5:30 PM

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/edb95837-09ad-40f7-9f45-fd354b5e9b31/E0CECC07-C742-4E8D-A131-861300592236/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://bits.blogs.nytimes.com/2008/03/09/how-do-they-track-you-let-us-count-the-ways/" href="http://bits.blogs.nytimes.com/2008/03/09/how-do-they-track-you-let-us-count-the-ways/" style="font-size: 11px;">bits.blogs.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bits.blogs.nytimes.com/2008/03/09/how-do-they-track-you-let-us-count-the-ways/"><H2 class="entry-title">How Do They Track You? Let Us Count the Ways</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bits.blogs.nytimes.com/2008/03/09/how-do-they-track-you-let-us-count-the-ways/"><P>In my article in Monday’s Times, “<A href="http://www.nytimes.com/2008/03/10/technology/10privacy.html">To Aim Ads, Web Is Keeping Closer Eye on What You Click</A>,” I worked with comScore to develop a new measure for Web companies: how much data they can collect from users.  </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bits.blogs.nytimes.com/2008/03/09/how-do-they-track-you-let-us-count-the-ways/"><P>On the Internet, companies are typically ranked by how many different people visit their sites in a given month. And when Microsoft announced its $41 billion bid for Yahoo, comScore and Nielsen Online promptly put out estimates counting how many people would be in the merged company’s total audience.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://bits.blogs.nytimes.com/2008/03/09/how-do-they-track-you-let-us-count-the-ways/"><P>But audience size is not everything in the online world. Advertisers increasingly want media companies to find their most likely customers and show their ads only to those people, rather than to the site’s entire audience. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/E0CECC07-C742-4E8D-A131-861300592236/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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