"Ramping Up MIT's web traffic"- MIT OpenCourseWare, a case study by Position2


	"Ramping Up MIT's web traffic"- MIT OpenCourseWare, a case study by Position2

jenniferhelen

2-18-2009 1:35 AM

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tags:

massachusetts institute of technology, opencourseware, position2, web traffic, social media marketing, search engine optimization, pay per click

jenniferhelen says:

A case study by Position2 on managing the Google Adwords account for the Massachusetts Institute of Technology (MIT) OpenCourseWare (OCW) Project.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/6a4974ea-9031-4499-958f-5c1311629736/DFC71C71-8D80-4A58-AA44-DF921DC8D981/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.position2.com/case-studies/mit-courseware" href="http://www.position2.com/case-studies/mit-courseware" style="font-size: 11px;">www.position2.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.position2.com/case-studies/mit-courseware"><H2>"Ramping Up MIT's web traffic"- MIT OpenCourseWare</H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.position2.com/case-studies/mit-courseware"><SPAN class="nrml_text_nopad">The Massachusetts Institute of Technology (MIT) OpenCourseWare (OCW) Project offers free web access to 1,600 classes in 35 academic subjects at MIT. To promote the OCW project, MIT applied for a Google Foundation grant. These grants allow organizations to advertise on Google to publicize their projects.In August 2006, MIT was awarded a $450,000 Google Grant. MIT asked Position2 to manage the Google Adwords account.</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.position2.com/case-studies/mit-courseware"><P class="nrml_text_nopad"><SPAN class="why">Our Strategy</SPAN> </P><P class="nrml_text_nopad"></P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DFC71C71-8D80-4A58-AA44-DF921DC8D981/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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