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Anheuser-Busch social-network
juliapatriciaroy
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1
3-6-2007 4:57 PM
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tags:
socialnetworking
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/e75db3cf-c06e-474b-ac65-dbf36488936f/DEDF2366-417E-4881-ADD1-636EA1CD0732/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingvox.com/archives/2007/03/05/a-b-launches-clink-campaign-on-minglenow-social-network/" href="http://www.marketingvox.com/archives/2007/03/05/a-b-launches-clink-campaign-on-minglenow-social-network/" style="font-size: 11px;">www.marketingvox.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingvox.com/archives/2007/03/05/a-b-launches-clink-campaign-on-minglenow-social-network/"><P>Anheuser-Busch, to set itself apart from wine and hard liquor, which have been cutting into beer sales, has partnered with social network <A target="_blank" href="http://minglenow.com" set="yes">MingleNow</A> in a photo-sharing push called <A target="_blank" href="http://minglenow.com/clink" set="yes">"clink"</A> as part of its 18-month-old <A target="_blank" href="http://www.herestobeer.com/" set="yes">"Here's to Beer"</A> campaign, which aims to elevate the image of beer, <A target="_blank" href="http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003551415" set="yes">writes</A> AdWeek. <A id="more-27710"></A></p> <P>The promotion invites the site's 300,000 users to submit and share photos of themselves "clinking" beer when out and about. A-B snubbed MySpace, which has an enormous audience but a large under-21 segment, and opted for MingleNow, which aims to connect members based on the places they socialize.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DEDF2366-417E-4881-ADD1-636EA1CD0732/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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