<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/101e0b94-3212-4ea1-997c-3e2b9887a1fe/DEC4954C-2C8F-42D2-AE8E-883C440936E7/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://earth911.com/blog/2009/02/27/what-do-consumers-really-think-about-sustainable-packaging/" href="http://earth911.com/blog/2009/02/27/what-do-consumers-really-think-about-sustainable-packaging/" style="font-size: 11px;">earth911.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://earth911.com/blog/2009/02/27/what-do-consumers-really-think-about-sustainable-packaging/"><P>According to a recent report in <A class="extlink" href="http://www.brandweek.com/bw/content_display/news-and-features/packaging-and-design/e3ieda4f2f47125746dc9d6f59f657440cd?imw=Y">BrandWeek</A>, while consumers may not purchase a product simply for its use of sustainable packaging, “a blatant disregard for it” may turn them off from it as well. As consumers’ expectations for corporate sustainability efforts continue to increase, it seems those companies who ignore the green wave may miss out on sales.</p> <P><EM><A class="extlink" href="http://www.hartman-group.com/publications/view/81">The Sustainability Outlook</A>: The Rise of Consumer Responsibility</EM>, by the Hartman Group, interviewed 1,600 people and learned that 88 percent of consumers define themselves as participating in sustainable behaviors.</p> <P>“During these tough economic times, sustainable products create that ‘sweet spot’ that make consumers more optimistic about the choices they are making,” said Alison Worthington, Hartman Group managing director of sustainability. “In many ways, the term sustainability has become synonymous with responsibility for consumers or just ‘doing the right thing’.”</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DEC4954C-2C8F-42D2-AE8E-883C440936E7/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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