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What Activities Do Mobile Users Perform
fuordigital
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6-18-2008 10:23 AM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/4ca26e3f-4d75-4583-8b09-96bfa80edc9b/DEA4EC5C-8EAF-49FC-B48D-4DEA1A770171/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.mediapost.com/research_brief/?p=1731" href="http://blogs.mediapost.com/research_brief/?p=1731" style="font-size: 11px;">blogs.mediapost.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.mediapost.com/research_brief/?p=1731"><P>Included by the author is the Simmons New Media Study released in April 2008 comparing the usage of different mobile functions among consumers in the U.S. While 59% of people who have used a cell phone in the past 30 days have text messaged, and 49% have taken photos, less than 2% have shopped by mobile and less than 5% have used mobile GPS. </p> <TABLE cellspacing="0" cellpadding="0" border="1"><TBODY><TR><TD valign="top" colspan="2"><P><STRONG>Mobile Phone Activity in the Last 30 Days</STRONG></p> </TD></TR><TR><TD valign="top"><P><STRONG><EM>Phone Activity</EM></STRONG></p> </TD><TD valign="top"><P><STRONG><EM>% Users Engaged</EM></STRONG></p> </TD></TR><TR><TD valign="top"><P>Text messaging</p> </TD><TD valign="top"><P align="right">59%</p> </TD></TR><TR><TD valign="top"><P>Downloaded ring tones</p> </TD><TD valign="top"><P align="right">17</p> </TD></TR><TR><TD valign="top"><P>Taken photos</p> </TD><TD valign="top"><P align="right">49</p> </TD></TR><TR><TD valign="top"><P>Taken videos</p> </TD><TD valign="top"><P align="right">13</p> </TD></TR><TR><TD valign="top"><P>Downloaded music</p> </TD><TD valign="top"><P align="right">7</p> </TD></TR><TR><TD valign="top"><P>Played video games</p> </TD><TD valign="top"><P align="right">14</p> </TD></TR><TR><TD valign="top"><P>Accessed Internet</p> </TD><TD valign="top"><P align="right">19</p> </TD></TR><TR><TD valign="top"><P>Accessed GPS position</p> </TD><TD valign="top"><P align="right">5</p> </TD></TR><TR><TD valign="top"><P>Streamed video</p> </TD><TD valign="top"><P align="right">3</p> </TD></TR><TR><TD valign="top"><P>E-mailed</p> </TD><TD valign="top"><P align="right">20</p> </TD></TR><TR><TD valign="top"><P>Shopped</p> </TD><TD valign="top"><P align="right">2</p> </TD></TR><TR><TD valign="top"><P>Banked</p> </TD><TD valign="top"><P align="right">6</p> </TD></TR><TR><TD valign="top" colspan="2"><P><EM>Source: Simmons New Media Study, April 2008</EM></P></TD></TR></TBODY></TABLE></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DEA4EC5C-8EAF-49FC-B48D-4DEA1A770171/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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