Lipstick Gauges Economic Health


	Lipstick Gauges Economic Health

Lauren Sherman

5-1-2008 2:01 PM

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Lauren Sherman says:

In this New York Times article, writer Kayleen Schaefer explores the idea that women by more lipstick -- a cheap impulse purchase -- when times are hard.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/10b0ee60-bd6b-42a0-92dd-23a16b4c695d/DDFAA776-8FFC-4C77-A1EF-CD384E39E963/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.nytimes.com/2008/05/01/fashion/01SKIN.html?_r=1&ref=fashion&oref=slogin" href="http://www.nytimes.com/2008/05/01/fashion/01SKIN.html?_r=1&ref=fashion&oref=slogin" style="font-size: 11px;">www.nytimes.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.nytimes.com/2008/05/01/fashion/01SKIN.html?_r=1&ref=fashion&oref=slogin">
<P>After the terrorist attacks of 2001 deflated the economy, Mr. Lauder noticed 
that his company was selling more lipstick than usual. He hypothesized that 
lipstick purchases are a way to gauge the economy. When it’s shaky, he said, 
sales increase as women boost their mood with inexpensive lipstick purchases 
instead of $500 slingbacks.</p> <P>Beauty brands remain true believers in the theory, even though in the last 
few years the lipstick market has fallen on hard times as its glistening cousin, 
lip gloss, has had robust sales. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DDFAA776-8FFC-4C77-A1EF-CD384E39E963/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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