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Italy - Pay-per-view DTT increases revenue for broadcasters
Danilo
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4-5-2007 5:21 AM
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/28fabaae-d87e-4f55-85de-848db1c71f59/DDEAD343-1DBA-45F6-A1DE-45FDEBB29661/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.digitag.org/DTTNews/article.php?Id=1595" href="http://www.digitag.org/DTTNews/article.php?Id=1595" style="font-size: 11px;">www.digitag.org</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.digitag.org/DTTNews/article.php?Id=1595"><P class="titre">Italy - Pay-per-view DTT increases revenue for broadcasters</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.digitag.org/DTTNews/article.php?Id=1595"><DIV>The pay-per-view (PPV) DTT service offered by commercial broadcasters in Italy is proving to be a success. Both Mediaset and Telecom Italia Media have reported increases in their PPV DTT revenue for the year 2006. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.digitag.org/DTTNews/article.php?Id=1595"><DIV> Mediaset has reported that it sold 1.1 million new rechargeable pre-paid cards and 4.1 million recharges in 2006. Altogether, its PPV service generated €108 million, compared with €44 million in 2005. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.digitag.org/DTTNews/article.php?Id=1595"><DIV> Telecom Italia Media has reported that its PPV DTT service generated €31.5 million in 2006 compared with €10.4 million in 2005. The broadcaster also announced that it had sold more than 1 million La7 Cartapiu PPV smart-cards. </DIV></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DDEAD343-1DBA-45F6-A1DE-45FDEBB29661/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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