<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/2d6b2573-6e92-4606-bea1-e5b279980406/DD78D23C-DED4-4B2C-8D2A-9671ED8E6712/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.emarketer.com/Article.aspx?id=1006797" href="http://www.emarketer.com/Article.aspx?id=1006797" style="font-size: 11px;">www.emarketer.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006797"><SPAN class="big_red_text_multiline" id="lblTitle">E-Mail Effective with Boomers</SPAN></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006797"><div align="center"><img src="http://content8.clipmarks.com/blog_cache/www.emarketer.com/img/DF0430C7-4015-4DE5-B40B-0B0EAE2911A1" alt="E-Mail Effective with Boomers" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006797"><DIV>Like other adult Internet users, boomers prefer to talk face-to-face about products, brands or services. Some 93% of baby boomers were very or somewhat likely to share product information with friends, according to a <A target="blank" href="http://www.thirdage.com/">ThirdAge</A>/<A target="blank" href="http://www.jwtboom.com/">JWT BOOM</A> survey. </DIV></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006797"><P>The digital channels they use to communicate their news follow a familiar pattern: E-mail and the telephone were more popular with older boomers, while more younger boomers used mobile phones, instant and text messages, social networks and blogs, according to <A target="blank" href="http://www.bigresearch.com/">BIGresearch</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006797"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.emarketer.com/img/4BAC2E43-802A-42AB-B3BB-F6EA0251AC3A" alt="Methods Used After Online Searches to Communicate with Others About Products According to US Internet Users, by Age, December 2007 (% of respondents in each group)" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006797"><P>However, given the choice between instant messaging, text messaging or sending an e-mail, 80% of younger boomers and 87% of older ones still preferred the “old-fashioned” digital channel, according to a May 2008 white paper from <A target="blank" href="http://www.ExactTarget.com/">ExactTarget</A>. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.emarketer.com/Article.aspx?id=1006797"><div align="center"><img src="http://content6.clipmarks.com/blog_cache/www.emarketer.com/img/61E34509-6807-40BE-8FD1-BFBF6624662F" alt="Digital Channel Preferred by US Internet Users for Messaging, by Age, February 2008 (% of respondents in each group)" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DD78D23C-DED4-4B2C-8D2A-9671ED8E6712/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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