 merrie says: All this without tarnishing the noisy service as a shill, because it lets you listen to only what you want. The deals would be nonexclusive and may not happen, All Things Digital reports " which only feeds the casual cred Twitter has been cultivating, taking its time about coming up with a business model that produces operating revenue, while it rakes in VC money at a level that values the three-year-old private company at about $1 billion. The “Let them do it” philosophy works like a charm for Twitter, whose content comes from the general public and whose best interfaces come from third-party developers making full use of the company’s freely available API. Along with the recently announced “lists” initiative, Twitter seems to be carefully setting the table so that partners can leverage its data " and the way it is organized " to enter new markets, while it sits back and maintains a server farm. The main thing: Twitter needs to make its money indirectly, the way you aren’t paying for reading this now, but I am getting paid from the ads that adorn the Wired.com site. Sure, establishing some kind of authentication system which vouches that a given account is what it purports to be is something some individuals and companies will likely pay for. But taxing your users would be death, and Twitter seems to know it. All Things Digital: Twitter Talks Data With Microsoft, Google —WSJ.com. But doing these kinds of data deals with big search players does make a lot of sense, since it would be hard for Twitter to turbocharge its own search engine without running into the big cash-laden guns at both Google and Microsoft, which recently launched its new Bing search service. Twitter is, instead, seeking to create a large open platform, which many could plug into, from search engines to marketers to publishers to developers. Twitter has also been considering offering premium services to these groups and is contemplating some form of advertising offering. But, most of all, Silicon Valley’s hot start-up is focusing now on spurring growth and engagement, along with fine-tuning its p... |
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