Can marketing be conversational?


	Can marketing be conversational?

Albertane

9-19-2007 1:13 PM

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tags:

marketing, social media, web 2.0, communication, conversational marketing

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/9cf9fffb-9d71-45ed-9302-3c46893b6af5/DCBA378F-B621-439E-9F39-E694B2B476D3/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://blogs.law.harvard.edu/doc/2007/09/19/can-marketing-be-conversational/#comment-1985" href="http://blogs.law.harvard.edu/doc/2007/09/19/can-marketing-be-conversational/#comment-1985" style="font-size: 11px;">blogs.law.harvard.edu</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://blogs.law.harvard.edu/doc/2007/09/19/can-marketing-be-conversational/#comment-1985"><li style="margin-left:16px;padding-left: 0px;">The purpose of conversation is to create and improve understanding, not for one party to “deliver messages” to the other. That would be rude.</LI>
<li style="margin-left:16px;padding-left: 0px;">There is no “audience” in a conversation. If we must label others in conversation, let’s call them partners.</LI>
<li style="margin-left:16px;padding-left: 0px;">People in productive conversation don’t repeat what they’re saying over and over. They learn from each other and move topics forward.</LI>
<li style="margin-left:16px;padding-left: 0px;">Conversations are about talking, not announcing. They’re about listening, not surveying. They’re about paying attention, not getting attention. They’re about talking, not announcing.</LI>
<li style="margin-left:16px;padding-left: 0px;">“Driving” is for cars and cattle, not conversation.</LI>
<li style="margin-left:16px;padding-left: 0px;">Conversation is live. Its constantly moving and changing, flowing where the interests and ideas of the participants take it. Even when conversations take the form of email, what makes them live is current interest on both sides.</LI></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DCBA378F-B621-439E-9F39-E694B2B476D3/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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