Kutcherov's technique involves dividing the world into a fine-meshed grid that maps cracks (or migration channels) under the Earth's crust, through which the hydrocarbons can bubble up to the surface. His advice: Drill where the cracks meet.

Doing this, he predicts, will dramatically reduce the likelihood of dry wells. Kutcherov expects the success rate of drillers to more than triple, from 20% to 70%, saving billions in exploration costs while opening up vast new areas of the planet --most of which has never been deemed to have promise -- to exploration.

Good news for oil-dependent humans, I guess. Not so good for the environment and climate change.

Good news for capitalists, very bad news for the planet.

How much energy is required to raise pressure to 30000 times atmospheric pressure?

In the parts of the Earth where hydrocarbons are formed the energy is already there, heat and the mass of the Earths crust. How much pressure is exerted on these areas by the weight of some kilometers of rock?
In the laboratory it would depend on the size of his containment vessel, but not as much energy as you might think.