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Richer rich media and online video increase unaided brand awareness 229%, purhcase intent by 78%
fuordigital
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7-15-2007 9:18 PM
247 views
tags:
ad-unit performance
,
rich media statistics
,
online media statistics
,
digital media statistics
,
online media performance
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/c8da96a5-f43a-4e52-85ea-5608d8b9222d/DC4F3BBC-8722-4B2D-95C0-C9AA666F5C9B/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.marketingcharts.com/interactive/richer-rich-media-and-video-boost-online-ad-performance-673/" href="http://www.marketingcharts.com/interactive/richer-rich-media-and-video-boost-online-ad-performance-673/" style="font-size: 11px;">www.marketingcharts.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/richer-rich-media-and-video-boost-online-ad-performance-673/"><H2><A title="Permanent Link to Richer Rich Media and Video Boost Online Ad Performance" rel="bookmark" href="http://www.marketingcharts.com/interactive/richer-rich-media-and-video-boost-online-ad-performance-673/">Richer Rich Media and Video Boost Online Ad Performance</A></H2></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/richer-rich-media-and-video-boost-online-ad-performance-673/"><li style="margin-left:16px;padding-left: 0px;">Unaided brand awareness increased 229%</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/richer-rich-media-and-video-boost-online-ad-performance-673/"><li style="margin-left:16px;padding-left: 0px;">Ad favorability - 108%</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/richer-rich-media-and-video-boost-online-ad-performance-673/"><li style="margin-left:16px;padding-left: 0px;">Purchase intent - 78%</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/richer-rich-media-and-video-boost-online-ad-performance-673/"><li style="margin-left:16px;padding-left: 0px;">Brand favorability - 77%</LI></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.marketingcharts.com/interactive/richer-rich-media-and-video-boost-online-ad-performance-673/"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.marketingcharts.com/img/A7B3C66E-89ED-4F58-9D04-3017FC5ECD1A" alt="unicast-purchase-intent.gif" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DC4F3BBC-8722-4B2D-95C0-C9AA666F5C9B/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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