<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/00a6f03c-f480-4770-80f9-63fa137ab59f/DC3C449C-319E-4342-82A0-F2707D87D823/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.chrisbrogan.com/seek-the-bigger-story-or-tell-a-new-one/" href="http://www.chrisbrogan.com/seek-the-bigger-story-or-tell-a-new-one/" style="font-size: 11px;">www.chrisbrogan.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.chrisbrogan.com/seek-the-bigger-story-or-tell-a-new-one/"><P>I’ve been thinking a lot about lessons that I learned while reading Alan M. Webber’s <A href="http://www.amazon.com/gp/product/0061721832?ie=UTF8&tag=chrisbrogan&linkCode=as2&camp=1789&creative=9325&creativeASIN=0061721832">Rules of Thumb</A>. To me, it’s a book for the field. It’s a book that says, “You’re a leader, whether or not you’re the boss, and you’ve gotta get in there and make things better.” The book has <STRONG>52</STRONG> big ideas in it. That’s like… 47 more than <A href="http://bit.ly/buy-ta">Trust Agents</A>. Webber has something there. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.chrisbrogan.com/seek-the-bigger-story-or-tell-a-new-one/"><P>He has some other ideas up his sleeve, and I know he’ll come out with them some time soon. Alan blogs faithfully at <A href="http://rulesofthumbbook.blogspot.com/">the Rules of Thumb blog</A> and I can see him trying on different ways to apply the book to ideas. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.chrisbrogan.com/seek-the-bigger-story-or-tell-a-new-one/"><P>And that’s just it. I think that’s exactly the thing you should want to do with a great book. Take it, absorb it, make it your own, and then use it to tell your own story. </P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.chrisbrogan.com/seek-the-bigger-story-or-tell-a-new-one/"><P>This is what you should do with ALL good products, but right now, I’m obsessing over Alan Webber’s book. Do you see it? If something really gets inside you, take it, make it your own, and then start telling new stories with the pieces. </P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DC3C449C-319E-4342-82A0-F2707D87D823/blog/" title="blog or email this clip"><img src="http://content9.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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