<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/9a955072-da94-4f79-8761-76bf1f7e0beb/DC3651F2-907D-4191-B6A1-540C8571C63D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2007/10/the-in-house-se.html" href="http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2007/10/the-in-house-se.html" style="font-size: 11px;">thecaffeinatedblog.typepad.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2007/10/the-in-house-se.html"><P>I've been following this thread on Search Engine Watch which debates the <A href="http://forums.searchenginewatch.com/showthread.php?t=19363">effectiveness of in-house vs. outsourced SEM teams</A>.  The topic is of particular interest to me because, well, I'm an in-houser.  There was an article that SEMPO posted, which was written by Marcel Media (a <EM>search marketing firm</EM>, natch), called <A href="http://www.sempo.org/learning_center/editorials/Updated_Tips_Sheet_6IneffectiveSEM.pdf">6 Reasons Why In-House Search Engine Marketing is Ineffective</A>.  Here are the 6 reasons, in brief (and my comments on each):</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2007/10/the-in-house-se.html"><STRONG>SEM and SEO Campaigns are time intensive.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2007/10/the-in-house-se.html"><STRONG>SEM requires dedication.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2007/10/the-in-house-se.html"><STRONG>SEM is very competitive and the market drives costs up.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2007/10/the-in-house-se.html"><STRONG>Successful SEM campaigns demand accurate tracking and analysis of effectiveness.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2007/10/the-in-house-se.html"><STRONG>In-house SEM programs often are unaware of search engine policies.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2007/10/the-in-house-se.html"><STRONG>In-house SEM programs do not have support.</STRONG></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2007/10/the-in-house-se.html">Basically, this firm is making some pretty broad generalizations about in-housers in order to gain more business. </blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2007/10/the-in-house-se.html"><P>So - any in-housers out there?  Tell me what you think and what your personal experiences have been.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DC3651F2-907D-4191-B6A1-540C8571C63D/blog/" title="blog or email this clip"><img src="http://content6.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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