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TACKLING JOURNALISTS THROUGH BLOGS
canal_dingo
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1-30-2008 7:53 AM
105 views
tags:
blog
,
blogs
,
corporate blogs
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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/8af2366a-ffa8-4d86-a32c-498590d7359c/DBC525D5-F72C-419C-BD5D-A775BC584E3D/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.brandrepublic.com/Blogs/showpost/ab3ae382-1ede-4b8a-9462-9b3817941668/?DCMP=EMC-Digital%20Bulletin" href="http://www.brandrepublic.com/Blogs/showpost/ab3ae382-1ede-4b8a-9462-9b3817941668/?DCMP=EMC-Digital%20Bulletin" style="font-size: 11px;">www.brandrepublic.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.brandrepublic.com/Blogs/showpost/ab3ae382-1ede-4b8a-9462-9b3817941668/?DCMP=EMC-Digital%20Bulletin"></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.brandrepublic.com/Blogs/showpost/ab3ae382-1ede-4b8a-9462-9b3817941668/?DCMP=EMC-Digital%20Bulletin"><P>Companies such as Chrysler Group has used blogs in innovative ways to improve the ways they deal with journalists and other companies are using blogs to correct misrepresentations in the media.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.brandrepublic.com/Blogs/showpost/ab3ae382-1ede-4b8a-9462-9b3817941668/?DCMP=EMC-Digital%20Bulletin"><P>Chrysler Group has set up a private blog for journalists which includes podcasts and transcripts so they can pull quotes and write articles. This kind of approach works well with journalists as they feel they are being given special access and they can exchange comments and views with heads of communication through the blog.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.brandrepublic.com/Blogs/showpost/ab3ae382-1ede-4b8a-9462-9b3817941668/?DCMP=EMC-Digital%20Bulletin">I just don't think that major corporations on the whole have restructed their organisations and practices to face outwards towards the blogosphere and the web in general.</blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;"> </td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DBC525D5-F72C-419C-BD5D-A775BC584E3D/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>
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