It is often more important how is something said than what is actually said. Probably that's the way the human mind works, the memes that are propagated are not the most factual, but the most appealing, intriguing, amusing or surprising.

The problem are the consequences for science if the focus is set on communication at any expense instead of accuracy. However, a perfect accuracy with no communication is pointless. Thus, as with all conflicting goals, the way to go is probably a compromise, as it doesn't look like we are changing human nature anytime soon.