Email Marketing Chain


	Email Marketing Chain

aghreni

12-15-2008 1:21 AM

89 views

tags:

direct, email, mobile, marketing, solutions, servies, india, bangalore

aghreni says:

Aghreni Technologies, Bangalore, India is a provider of best of email and mobile marketing solutions and services to Indian Marketers to realise the benefits of ROI based direct marketing.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/7fa82dba-39d0-412e-9a0a-8208194e27e4/DAA1FC08-1218-4BB9-BA11-DA1B6C697C04/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.email-marketing-reports.com/iland/2008/12/email-marketing-chain.html" href="http://www.email-marketing-reports.com/iland/2008/12/email-marketing-chain.html" style="font-size: 11px;">www.email-marketing-reports.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.email-marketing-reports.com/iland/2008/12/email-marketing-chain.html"><H1>The email marketing chain</H1></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.email-marketing-reports.com/iland/2008/12/email-marketing-chain.html"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.email-marketing-reports.com/img/289366BB-A103-4C49-A644-AA8A53A03747" alt="the email marketing chain" /></div></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.email-marketing-reports.com/iland/2008/12/email-marketing-chain.html"><STRONG>Delivery</STRONG> is about actually getting the email in front of the 
recipient in the first place. Which means negotiating delivery hurdles at the 
macro (ISPs, webmail services, corporate IT filters) and micro level (individual 
settings at the email user level).<BR><BR><STRONG>Recognition</STRONG> is about 
ensuring that the recipient identifies the email, ideally through recognition of 
the sender or list.<BR></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.email-marketing-reports.com/iland/2008/12/email-marketing-chain.html"><STRONG>Pre-interest</STRONG> is about communicating enough immediate 
information to ensure the recipient pays closer attention to the message and 
wants to explore the content in more depth.<BR><BR><STRONG>Interest</STRONG> is 
about the actual content itself, and its ability to hold that attention, excite 
interest and create a desire to take further 
action.<BR><BR><STRONG>Interaction</STRONG> is the final step in the chain, 
where the email provides the right outlet, tool or environment (usually in the 
form of a call-to-action and link) for the recipient to actually take that 
further action.<BR></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/DAA1FC08-1218-4BB9-BA11-DA1B6C697C04/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>