How to Market a Douche ... and a Tampon


	How to Market a Douche ... and a Tampon

zizzy

11-11-2009 12:33 PM

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tags:

women's history, feminine hygiene, advertising, marketing, mensturation, natural, shame, living in america

zizzy says:

A slide show history: go to 2nd link in clip to view slide show

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/177a4af5-53ca-460c-a169-db328e73afc5/D8F8AEC7-186C-45BB-BFAA-50CC36AA2CD0/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.doublex.com/section/life/how-sell-douche" href="http://www.doublex.com/section/life/how-sell-douche" style="font-size: 11px;">www.doublex.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.doublex.com/section/life/how-sell-douche">How do you sell something most people consider not only private, but embarrassing and off-putting</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.doublex.com/section/life/how-sell-douche">Femcare ads have never depicted bathrooms</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.doublex.com/section/life/how-sell-douche">rarely use the words “period” or “flow</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.doublex.com/section/life/how-sell-douche">don’t show the color red, much less actual blood</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.doublex.com/section/life/how-sell-douche">advertisers have long relied on a tacit code built of images and euphemisms</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.doublex.com/section/life/how-sell-douche">These tend to reinforce notions of the dirtiness and shamefulness of menstruation, profoundly influencing how we think about not just about our periods, but our bodies. Does it go too far to say that our whole menstrual mindset is the result of effective advertising?</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.doublex.com/section/life/how-sell-douche"><div align="center"><img src="http://content9.clipmarks.com/blog_cache/www.doublex.com/img/1EA883FC-09BD-4853-B3EC-38482D16BC8E" alt=""New Freedom" ad for sanitary pads." /></div></blockquote><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content6.clipmarks.com/images/clip-icon.gif" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.doublex.com/content/how-sell-tampon" href="http://www.doublex.com/content/how-sell-tampon" style="font-size: 11px;">www.doublex.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.doublex.com/content/how-sell-tampon"><H4 class="photo-title">Early Kotex</H4></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.doublex.com/content/how-sell-tampon">Throughout history (and in many parts of the world today), women used rags, sheepskin, or nothing at all to deal with their periods. Getting women to pay for something that had basically been free was a challenge for advertisers, especially given the intimate nature of the product</blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.doublex.com/content/how-sell-tampon"><div align="center"><img src="http://content7.clipmarks.com/blog_cache/www.doublex.com/img/9FEFFC25-A8A0-4CD4-8070-5105E95B587D" alt="" /></div></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D8F8AEC7-186C-45BB-BFAA-50CC36AA2CD0/blog/" title="blog or email this clip"><img src="http://content8.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>