Smarter Phones and the Rise of Streaming Content: Future Cash Cow for Marketers


	Smarter Phones and the Rise of Streaming Content: Future Cash Cow for Marketers

iCoastal Net Designs

6-17-2009 11:53 AM

353 views

tags:

digital media, streaming video

iCoastal Net Designs says:

With the rise of smart phones, faster networks, and the better quality of digital media, it's no small wonder that this channel will be an important one in the coming years.

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<div style="margin: 12px 0px; font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left;"><div class="CM_CTB_Content_Wrap" style="margin: 0px; padding: 0px;background-color: #ffffff;"><div style="border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee ;background-image: url(http://clipmarks.com/images/source-bg.gif); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;" ><a href="http://clipmarks.com/clip-to-blog/" title="see clips that are hot right now"><img src="http://content.clipmarks.com/blog_embed/1efeba42-3541-4928-a8ac-1ac2817ac980/D7337880-3CBA-4E7E-8020-9437FDA20D73/" alt="" width="19" height="19" border="0" style="vertical-align: middle; margin: 0px 4px; display: inline; border: none; float:none;" /></a>clipped from <a title="http://www.cedmagazine.com/News-Streaming-media-cash-cow-061609.aspx" href="http://www.cedmagazine.com/News-Streaming-media-cash-cow-061609.aspx" style="font-size: 11px;">www.cedmagazine.com</a></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cedmagazine.com/News-Streaming-media-cash-cow-061609.aspx"><P>Streaming video and music will generate more than $78 billion in network-derived and content-derived revenue over the next six years in the United States.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cedmagazine.com/News-Streaming-media-cash-cow-061609.aspx"><P>According to a recent study by The Insight Research Corp., streaming media includes content that is delivered across the Internet, IPTV network or mobile handset. Streaming media refers to the transmission of digital audio and video files over an IP network or wireless network in real time or on-demand, while prohibiting users from storing the files locally.</P></blockquote><div style="height: 2px; font-size: 2px; background: #dcdcdc; border-bottom: solid 1px #f5f5f5; margin: 2px 4px;"></div><blockquote style="text-align: left; padding: 0px 8px; margin: 4px 0px 8px 0px; background: transparent; border: none;" cite="http://www.cedmagazine.com/News-Streaming-media-cash-cow-061609.aspx"><P>The study also estimated the revenue from the various types of content-derived revenues, along with associated advertising revenue. The streaming market is projected to grow at a compound annual rate of 27 percent over the next five years, driven by on-demand audio, on-demand video and the accompanying advertising revenue.</P></blockquote></div><div style="margin: 0px 6px 6px 4px;"><table style="font-size: 11px;border-spacing: 0px;padding: 0px;" cellpadding="0" cellspacing="0" width="100%"><tr><td style="background:transparent;border-width:0px;padding:0px;">&nbsp;</td><td align="right" style="background:transparent;border-width:0px;padding:0px;width:107px" width="107"><a href="http://clipmarks.com/share/D7337880-3CBA-4E7E-8020-9437FDA20D73/blog/" title="blog or email this clip"><img src="http://content7.clipmarks.com/images/c2b-foot.png" border="0" alt="blog it" width="107" height="17" style="border-width:0px;padding:0px;margin:0px;" /></a></td></tr></table></div></div>

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